Without a solid structure and foundation, buildings crumble. Likewise, when strong pillar pages aren’t doing the work , websites tend to metaphorically crumble.Why do you have to use pillar pages in your SEO strategy?

At least the wind of SEO is blowing lately .

Pillar pages are increasingly popular and effective in consolidating content topics. They act as epicenters for information dissemination. Your pillar pages are the gateway through which users find and explore more content associated with a specific topic or area of expertise.

Smart marketers use pillar pages to consolidate information during a way that’s attractive to both website visitors also as program algorithms. Let’s determine how pillar pages can pack up your website and provides you SEO credit within the process.

Why do you have to use pillar pages in your SEO strategy?

What is a pillar pages?

Pillar pages are the cornerstone of your content strategy, often serving because the main landing page within the content center. They represent your most vital content themes and introduce users to related topics. More importantly, when utilized in a subject cluster strategy, they’re like echo chambers of context, relevance, and authority for search engines.

How long should a pillar page be?

Pillar posts tend to be longer than the typical blog content. While there’s no hard and fast rule, they’re usually a minimum of 2,000 words. But remember, they are not just tall; they’re extensive.

What are topic groups?

Topic groups are groups of related content that are tightly arranged around a main topic during a hub-and-spoke model. Each cluster features a central pillar page (hub) and is surrounded by cluster pages (spoke). the subject cluster model, which Hub-Spot introduced, is particularly useful if blogging is a crucial a part of your inbound marketing strategy.

I’m a fanatic when it involves this subject , so don’t miss out on my deep dive into content groups. I cover best practices also because the biggest mistakes which will screw up your results.

Three main components of an SEO topic cluster are as follows:-

A broadly focused pillar page
Multiple intensive cluster pages
Strategically placed internal links

Topic groups help boost organic search rankings and traffic during a number of ways:

Google considers subtopics to be around broad interest, therefore the clusters reflect Google’s AI direction.
Topic groups improve context, relevance, and Page Rank flow.
Pillar pages and content groups enhance the signals that it’s important to develop expertise, authority and trust (E-A-T), which are critical to finding rankings in many industries.

Pillar page example
For example, for instance you would like to make a pillar page around an email marketing topic. you’ll cover variety of underlying related subtopics, such as:

Why Email Marketing
Best email marketing platform
Email marketing template
Subject line
Email delivery
Best delivery time
Grow your email list
Segmenting your email list
Call-to-action
Performance tracking

Each cluster page will cover one among those sub-topics at a way deeper level. Then, in each of those posts, you’ll link back to the Pillar page. within the pillar page, you’ll link to individual cluster pages. Cluster pages are often linked to every other when relevant.

Why do you have to use pillar pages in your SEO strategy? Let’s go:-

Simply put, Google loves well structured and arranged websites. And pillar pages do exactly that. Pillar pages organize your content effectively and permit Google to work out the content and rank it quickly. Another vital advantage that pillar pages provides is that the user-friendly experience for the readers and website visitors.

A pillar page gives your readers a direction to browse the remainder of the location by adding up all the content on the location . It links to more detailed and comprehensive information pages for related topics on the web site , which is beneficial to the user also as Google.

Pillar pages allow you to create focused information on one topic that Google will rank quickly. the most purpose of the pillar page is to rank for specific keywords. Businesses and digital marketers must identify keywords and learn what information your audience is trying to find about those keywords then write an in depth post thereon topic.

Pillar pages boost your SEO. Pillar Post isn’t just your ordinary long content page. Instead, it includes extensive content and links to other relevant pages on your website.

1. Interlinking

A pillar page links to multiple content groups, and this provides you the chance for interlinking. Interlinking is useful to your audience because it gives them a convenient thanks to “go deeper” into your content by discovering a selected point or concept. At an equivalent time, it also provides them with a direction and knowledge about the related material.

Visitors to your website stay engaged for extended periods of your time , visiting other pages, and this enables you to drive them into your marketing funnel.

2. Lead Generation

If a pillar page ranks for targeted keywords with high competition around your business offering, you will have a gentle stream of tourists .

Pillar pages naturally lend themselves to steer generation. how? By attracting more and more users through its extensive content. And, by strategically placing the CTA on your pillar page. Use CTAs wisely to guide or lead your visitors and audience. These CTAs will make sure that a visitor knows when and where to click to urge more information.

3. Organize content on your site

Pillar pages allow you to arrange website content into different topic groups. And this enables users to navigate your website easily. Google prefers websites that are well structured and built with the user experience in mind. Users who want detailed information can navigate to the detailed page, and people trying to find an summary can stay the pillar page.
By exploring all the topics around your topic and organizing your web pages during a structured way, search engines like Google can get a far better understanding of your content.

4. Increase authority

Since you’re creating valuable and comprehensive content pages for various topics and sub-topics, your website will become the source for those that are trying to find reliable answers to their question. And if all their questions are answered in one place, nothing love it . Also, if other websites find your pillar pages useful, they’re going to link back to your website, which can ultimately improve your credibility and recognition . And, to take care of your authority, you want to consistently create pillar pages that contain accurate, relevant and informative content.

5. Improves engagement

Structured websites attract more visitors, and informative content keeps them engaged for extended . And if they have detailed information about any related topic, then they will easily visit that page. Thus, it improves the ‘average time spent on site’ and also the user experience.

It will also improve your conversion rate as more and more people are likely to spend longer on your website. With a CTA, your website visitors will take the specified action. By designing a page keeping the intent of the user in mind, you’ll surely be ready to gain their trust.

final thoughts:-

Now you recognize why pillar pages are important for your SEO and why it’s considered the foremost important a part of your content strategy and SEO strategy.

If you haven’t considered building a pillar page yet, rethink your SEO strategy. Creating pillar pages focused on your keywords also as related topics and sub-topics will improve your SEO rankings.
Then contact us today, 1Web Lab SEO Company in Delhi.