E commerce businesses are reaching new heights because of their lucrative eCommerce website development.Mistakes to avoid e-commerce website UI / UX design- How to fix them?
Online stores are now easily reaching interested audiences during a matter of your time and are making maximum sales with minimum investment.
But there are still some disadvantages that you simply got to avoid for a never-ending run. Today we are getting to mention one such offense which, if ignored, may result in loss of revenue and later your online stores could also be closed.
You would like not panic because after this blog your eCommerce business are going to be flourishing with maximum sales with minimum investment.
One nap we’re talking about is that the UI / UX design of your eCommerce website. Your website design are often one among the hidden hurdles that your top website developers should lookout of from time to time.
One thing to know clearly is that the foremost important aspect is that the UI and UX design of your application as fixing an e-commerce website won’t cause more sales.
You’ll also need SEO services in order that it creates a positive impact on the audience. allow us to understand the way to detect UX / UI design that it’s hurting your eCommerce business.
Mistakes to avoid e-commerce website UI / UX design- How to fix them?
How to know if your UI / UX design is harming your e-commerce business:
High bounce rate
Bounce rate means the share of tourists to a specific website who move faraway from the location after viewing just one page. A high bounce rate indicates that shoppers aren’t getting what they need or need once they visit product pages on your site. consistent with Conversion Voodoo, the typical bounce rate for e-commerce sites is around 33%. They recommend adding highly detailed product descriptions with many information to stay customers engaged. High bounce rate.
Shopping Cart Abandonment
Customers place an item in their handcart , on the other hand they leave without completing the checkout process. this is often a standard , irritating problem for online retailers.
One of the main problems why e-commerce websites aren’t ready to attract customers is right down to offering UI and UX. So here may be a list of common mistakes to avoid: –
1. Creating a posh navigation interface
The navigation interface of any e-commerce website should be simple and intuitive for the user to know and devour immediately. this could provide multiple filters and type options to bring the user right down to the merchandise they’re trying to find and also include a comprehensive search option.
2. Poor quality images and merchandise descriptions
A poor quality product description is typically below issues.
- Product images are of poor quality or take too long to load.
- Details are unclear or incomplete (eg, they lack clear specifications).
- There is no action encouraging the buyer to shop for .
- You are missing a chance to point out related content which will entice the viewer to remain on your site.
- Ensures an honest quality product description and image
- The details are accurate, complete and attractive.
- The product pictures are clear and show all the important details.
- The content includes enough information for consumers to form immediate decisions.
3. Missing contact information
Web usability reports taken from time to time, consistent with several annual surveys. quite 90% of respondents said that they left the location because there was “no contact information / phone number” that prompted them to go away the web site .
4. FAQ and Live Q / A isn’t included
Google is that the largest program that favors user generated content in its result pages. This helps to incorporate tons of keywords on your website within the most organized way and provides you the advantage of ranking high on SERPs. Live Q / A drive from visitors gives important information for conversion. If consumers get a fast solution to their queries, it increases your conversion rate percentage.
5. Avoiding product expansion
When it involves the event of an e-commerce website each and each information plays a crucial role to urge the results.
When the merchandise page presents an entire description of the merchandise , the user trusts your website. albeit your prices are low, without enough information you can’t promote more sales.
6. Call to action
Every call to action should happen at now because it should be separated from the content as this enables the user to obviously see subsequent step to follow. the first and secondary involves the action link must be clearly separated from the checkout and therefore the purchase should continue.
7. Be careful for the checkout process
The most objective is to offer a replacement identity to your business with the assistance of an e-commerce website development company. The checkout process is extremely important for any online store. The handcart should be visible from every page of the location .
8. Lack of detailed product information link
When you are shopping during a country store , you’ve got the power to ascertain it, feel it and judge the standard before purchasing. However, this is often not the case with e-commerce. Online shopping removes that engagement. E-commerce sites got to do the simplest they will to enhance to be as real and reliable as real-life shopping.
Remember that if your site lacks proper product specification, your customer shouldn’t wait a second before leaving your site.
9. Sharing an account to link orders
Signing up for love or money may be a hassle. albeit signing up is free on your site, it immediately closes.
You’ve got to make a decision who is more important to you: receiving orders or capturing customer information? you’ll get customer information by choosing the second option, but you’ll not be sold your product.
wrapping up
E-commerce may be a good way to line up a business because it attracts more customers than a physical store. What you would like may be a proper, professional e-commerce website which will make e-shopping very convenient for your customers.
For that, you’ve got to be proficient in your UX skills to form your website more feature-rich. Remember, your website represents your product and your company.Contact us today, 1web lab one among the best eCommerce Website Development Solutions Company in Delhi.