No-follow vs. Do-follow links: what are they?
The link is how search engine bots see relationships between websites. They travel from one website to another via a do-follow link, which passes through a no-follow link. But no-follow links can also add value to your website. Understanding how other websites connect with you is an important step in creating a healthy back-link profile for your website. No-follow vs Follow links: everything you need to know
Why should you care Consider this: More high-quality external links pointing to your website bring in more traffic – not only from people who click on those links, but also through search engines. When we look at the top 100 websites by Alexa rank, over 90% have more than 2,000 back links. Back-links in the millions, for some of the most used websites.
No-follow vs Follow links: everything you need to know Let’s go:
What is a Follow Link?
To really understand what is happening with follow vs no follow links, we need to provide a little background on how most links work in the realm of SEO. When a site page gets an inbound link, which is a hyperlink pointing to that page, the page gets a small SEO boost. Think of a link as a point, and the more links you have, the more points you have.
Google takes note of these points, looking at how many inbound links a page has and from which sites. Google’s statistics, hey, if a lot of people are linking to a certain page, it must be a really good page! Let us give preference to our search engines over other topics of that page, so that we can easily give the very best pages to our search engine users.
Google created a metric called Page-rank to calculate link points. Many SEO people call a link link a “link juice”. The link juice flows to sites and new sites via hyperlinks. The more reputable site, Linked-in site gets a big boost of link juice. Getting a link from the New York Times or BBC is pure gold!
Now we can define a follow link – follow links are links that count as digits, increase SEO link juice and increase the page rank of linked-in sites, resulting in them being more engaged in SERPs. Helps.
What is No Follow Link?
A no follow link is a link that does not count as a point in favor of the page, does not promote page-rank, and does not help with the placement of the page in SERPs. No Follow Link Love Found. He has a sad and lonely life.
A no-follow link is created with the no follow link HTML tag, which looks like this:
<a href=”https://www.website.com/” rel=”no-follow”>Link Text</a>
The no follow tag is basically a notice mark for search engines stating “Don’t count it.”
Isn’t it mean and terrible? Why would anyone do such a thing? There is a reason for the no follow attribute.
Value of a back-link
Search engines, especially Google, consider the quality and quantity of inbound links to measure the value of your website. Google has been using a weighted point system – Page Rank – since 2005 to determine how valuable a page is, and thus determine where to show it in search results. This system takes into account the value of the link pointing to a page or website. High-value links can move your site up the list in search results.
So, what should you do to ensure that you are getting the right type of back links? How can you ensure that you are using do follow and no follow links correctly on your website? It all starts with understanding the differences and how both types of links can work in favor of your site.
Difference between no-follow and do-follow link?
It would be impossible for site users to point out the difference between no-follow and do-follow links. One can click, copy and use a no-follow link just like any other link on the Internet.
However, where SEO is concerned, there is a substantial difference between no-follow and do-follow links.
The difference is that following the link does not help your search engine ranking and not following the link. Google and other search engines use links as their key ranking parameter. However, they only consider the do-follow link in their ranking algorithm. According to Google, no one gets a page rank without a link.
When to use the NO-FOLLOW vs. DO-FOLLOW link on your own site?
So far, we have discussed no-follow and do-follow links in the context of someone else linking to your site. Sometimes you want to take advantage of the no-follow attribute when you link to third-party sites.
For example, advertisements, sponsored blog posts, text link ads, and other links that originate from paid relationships should use the no-follow attribute. Helps Google make it clear that you are not trying to run the system with a link scheme.
Additionally, any content that could potentially be considered “untrustworthy” should use the no follow attribute for the link. This should include comments, if you allow them on your site. (A WordPress plugin can help you manage no follow links for WordPress sites.)
How do you create a do follow link?
When you create a new link to your website, such as in a new blog post, it will usually be do-follow by default.
Have you seen a no-follow link pointing to your website that you wanted to be do-follow? You can’t change a no-follow link to do-follow when it’s on someone else’s site. You are better at figuring out what kind of links are usually no-follow links before reaching out to the site owner to ask if they can follow the link (remove the no-follow tag on the link) .
Keep in mind that there are some instances where no-follow links are common – and not necessarily a bad thing.
How to create a No-follow Link?
Suppose you have accepted a sponsored post on your blog. To add the nofollow attribute to the link within the article, you need to modify the code:
In your blog editor, switch to HTML view so that you can directly edit the code.
Find the link you want to make no-follow.
Add the no-follow attribute, so that it looks like this:
<a href=”https://www.example.com/” rel=”no-follow”>Example anchor text</a>
What will happen next?
Take some time to ensure that your site’s back link profile is optimized and healthy. Once you understand the basics of do-follow and no-follow links, you will be ready to put your knowledge to work. Following on from the above analysis, opportunities will emerge. Remember that do-follow links will help you build Page-rank, but no-follow links can also bring valuable traffic and engagement.
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