The trend of times and marketing changes, but there is one thing that never goes out of style – the importance of customer experience. Why is user experience the key to digital marketing success? Each touch point, which is the point of interaction with your brand and your customers, has to be carefully crafted, and includes all aspects of your digital marketing strategy.
Today’s consumers are demanding and have not settled for mediocre content, products, services and experiences.

Instead they will simply churn and look for something better elsewhere. Statistics say that 79% of users will leave a website if the content is not optimized.

Although customer experience and user experience do not do the same thing, they overlap. CX is a broad concept, with UX being an important part of it, and this means that if you want to make your customers happy, you need to treat them to a truly memorable user experience.

Contrary to popular belief, user experience is not just for the field of website design. Each touch point, which is the point of interaction with your brand and your customers, has to be carefully crafted, and includes all aspects of your digital marketing strategy.

Why user experience is the key to digital marketing success?

Well crafted digital copy enhances the user experience:

Search engine optimized content is at the heart of the most successful digital marketing campaigns. And with a proper content and UX strategy in place, digital campaigns can achieve 4 times higher probability of being successful. You should spend only 20% of the time in creating content and 80% of your time promoting and distributing your content across multiple channels. Content distribution marks the effectiveness of any digital campaign.

Create an effective landing page design:

Even though you market your products on various digital platforms and websites, it will only redirect the customers to your business website. A visitor should find the information they need without any hassle. Having a perfect landing page for your website is the most effective way to improve your website conversion rate and ROI.

A lagging website will only put a dent on the user experience and put a bad impression about the company. With seamless interaction, they think about other options.

• 70% of customers choose company blogs over the ads they see elsewhere to know about the product.
• 82% of the consumers enjoy learning about a product from the company blogs, says Quick sprout.
  Make your content fresh and engaging. Providing options to review, buttons to share the blog contents will give the customer a sense of satisfaction. These factors will improve the user experience.

It’s about visual appeal:

More than you can imagine at first impressions.

According to one study, first impression is 94% related to design.

Believe it or not, but people tend to consider well-designed websites more reliable, meaning that your choice of layout, colors, fonts and other design elements is a make-it-or-break-it factor when it Do people who visit your website stick or move here and there?

Superficial? off course not.

Many websites suffer from cluttered and chaotic design to the extent that it affects their navigation and usability. Needless to say, visitors will not get too excited about a designed website and their dissatisfaction will result in a poor experience.

To avoid this mistake, be sure to hire design experts and help them create aesthetically pleasing websites.

Mobile experience:

Smartphone usage is gaining momentum day by day. Thus, it becomes mandatory for you to create your digital marketing strategy with mobile. Merely considering a well-designed website will not help much. They are definitely going to switch over their competitors in the end. To create the best user experience for consumers, your content and any paid advertising have to be optimized for mobile and desktop screens. Whenever someone interacts with your brand, your content should resonate with them and have a similar feel across platforms.

• 77% of people prefer mobile search even when PC is available.
• A statistic says that 48% of users optimized for mobile sites do not feel disappointed.
• 60% of customers use mobile only to research a product before making any decision.
• 63% of shoppers shop based on their mobile research.

Where UX Content Fits Five Levels of Marketing?

A successful content strategy that produces incredible results is always best planned from the ground up. A successful content marketing model has five levels, which are:

1. SEO: This is necessary because if your site is not optimized for search engines, your target customers will never find you in the first place.

2. User Experience: This is where UX fits into the mix. By now, you are aware of its importance, but let’s keep it in perspective. According to a decisive 2015 study by Adobe, when given 15 minutes of time to consume content, two-thirds of people would instead read something beautifully designed in a plain way. And, this is just one piece of the overall UX puzzle.

3. Content Strategy: After your site is optimized as SEO is the blueprint of your business direction and your UX tip top, you get visitor numbers to craft your content to meet the needs of your target audience and You can use a matrix like bounce rate, and start getting the results you want.

4. Content Creation: With a strategy in place, it is time to start the fun part – creating content. Therefore, refresh existing content, create new blog articles, and ensure that each piece is formatted for digital consumption.

5. Content Distribution: Once you have prepared the best dynamic content, it is time to start it. Share it with the right people using your various social channels and any other attractive connections you have.

What does the study say?

Around the world, studies are conducted to find ways to improve the user experience and what the impact will be. A survey says that by the year 2021, user experience will be crucial to make a brand successful. Its impact will be so powerful that the product and price factor will also stop.

Any questions or questions to help you develop an effective UX strategy for your next digital marketing campaign, we do not hesitate to get in touch with us. 1weblab is one of the best digital marketing company in Delhi.