After a year like 2020, it wants to bring forecasting into business. I can’t say that I personally have a clue that it’s going to be like last year, well … you know. But I have learned a lot – like how to work from home (still learning!) Without going crazy from the commotion – and some of the lessons have gone a little deeper.Predictions for marketing in 2021, from tomorrow’s industry leaders
“Be flexible” now has a new meaning, as “expect the unexpected.”
As marketers, there is always a small part of us that repeats the challenge when a wrench is thrown into our plans, but the events of the past year have certainly tested the limits. However, I think we are thinking of going into a concrete form of a plan in 2021, because we can build our world after it is reversed.
How brands should rethink predictions for marketing in 2021, from tomorrow’s industry leaders:
1. Brand Authenticity:
Okay, so our first major marketing prediction for 2021 is that there will be more brand authenticity.
There is a whole new wave of appreciation for user-produced content or UGC.
Which is basically the form of any content such as images, audio, text or video that was posted by another user.
This is so powerful because instead of trying to convince your customers how great your brand is, you let your fans pretend for you.
2. To engage and maintain social media:
Organizations should be prepared to devote more resources to social media marketing in 2021. The social media budget was 24% of the total US marketing budget during Q2 of 2020, up from 13% last winter. During the COVID-19 epidemic, marketers are increasingly making customer retention a priority. This will continue well into 2021. The epidemic has dramatically increased the amount of time people spend online including the products, brands, and organizations they serve.
This consumer shift creates new opportunities for the market to expand its reach with new audiences and re-engage with long-term customers. For just a few hundred dollars a month, a good social media marketer can develop a content plan, create regular posts, monitor and drive customer reactions, and attract new business. If your small business is going to stop adding social media services to your marketing mix, now is the time.
3. Text Messaging Will Takeover Email:
Our second 2021 marketing prediction is that email will become less relevant and be replaced by text messaging.Now arguably some of the biggest influencers have already started emphasizing texting over email.And for good reason.
The average open rate for text marketing campaigns is 98%, compared to an open rate of 20% for email marketing campaigns.
4. All in Google Listing and Local SEO:
If you own a small business, the most important things you can do is make sure that your local listings are verified and kept current on various search platforms. This is because for B2C businesses that primarily attract customers locally (think of a dentist office or car dealership), Google My Business Listing will give you hours (many of which are due to COVID-19 Are in constant flux), provides valuable information about services, and geographical location. This is one of the key factors for search and business owners, often blown away by knowing how many directories there are.
5. Informed buyers want to buy from informed brands:
“It also means developing beyond the age of personalization and entering the age of personal commerce, where consumers at any time co-combine their experiences with brands to reflect their preferences. They expect brands to understand what they have purchased in the past and help them determine what they should buy, based on all the data they have attached to their sites and channels with them Consciously shared. It is not just about the brands that meet consumers where they are; It is telling brands what they want, when they want it. If brands and retailers are going to continue to collect first-party shopper data, they will need to initiate action in a meaningful way, predicting what their shoppers want to see next, and to understand where shoppers are in their Where do I want to buy a bicycle? “
6. Competition:
Now many of you will not like it, but here is the truth.
2020 surprised a lot of business.
We mean, sure, the world was going digital, but everyone felt they had a lot of time to explore things and move their business.
But none.
If 2020 showed us anything, it was the fact that if your business was set up to handle online business, then you are one of those companies that were able to pivot far more easily than those Which were not.
Google Advertising Results
And there are hundreds of thousands of people who have learned this lesson – the hard way.
If you were launching a physical location in 2020, you were potentially suffering.
And if you were starting a business powered by online, you had a better chance of success.
And if you are one of those people who experienced online success in 2020, then you should know that the swarm is coming.
Well those hundreds of thousands of people are learning, hiring people, setting up websites, social media pages and more…
And getting ready to go after his audience.
So in 2021, we are going to see some big conflicts of people fighting over customers.
We are going to see some intensive marketing campaigns, and we can also start seeing some heavy online beef.
But if you are reading this post, then you have gained an edge.
You have the opportunity to see some early trends that are happening.
Prepare now when new people enter the market, they will wonder how you are looking to win over the audience.
7. Power of voice search:
Voice search is currently not part of Google’s algorithm; However, it is still determining the current search results. If the user typed in a text-based search, voice search queries often produced different results. For SEO, it is a good idea for businesses to stay on their toes with voice search components for their consumers who are adapting and switching to that medium.
Conclusion:
Okay, they are our digital marketing predictions for 2021. Before you go anywhere, let us know what you think.
Do you think any of these will come true and what are some things you believe will happen in 2021?
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And if you want to start your 2021 with a sound marketing strategy that suits the specific goals and needs of your business, then this is the right time to work with experts.