Looking to delve into website design but have no idea where to start? Check out our These tips can help you improve your small business website and help you walk on the right foot. Some of them are easier than you think! Essential Tips for Improving your web design that driving amazing traffic!
So, you are ready to accept yourself, your business or any other amazing thing and are ready to design a site – but you have no idea how to design a website? Want to drive your customer sites to new levels of traffic? Need some gorgeous web design to feature in your online design portfolio? We’re here to help! Check out our website’s list of designs to improve the look and feel of our website and get visitors clicked! Let’s dig in
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Have a plan
Now that you have accepted that your site needs some improvements, it is time to work backward and prepare a plan detailing how you will deal with them.
Start by mapping out your customer journey the first time someone visits your website and becomes a customer.
While doing so, think about which pages they are going to view, what content they are going to read, and what proposals they are going to convert. Understanding this will help you design a site that actually helps lead nurturing through the sales funnel.
I always liked the Lead Feeder’s customer journey map as a great example. You don’t need to make it pictorial as they did, but it crosses the point. It shows the similarities between what users do when they visit their website and those who do not become customers.
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Think mobile first
Of all the website design tips in this article, this is probably the most important. A responsive, mobile-ready page is essential to modern website design. More than 50% of web traffic now comes from mobile devices! Ensure that every element of your site is responsive and will organize itself in any given resolution. You should be sure to choose a platform that optimizes your images for mobile.
There is much more to this, but we leave it up to you to research many ways that mobile design can be successfully used on your page.
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Take load speed
You are going to a website and – Ugh! – Takes forever to load anything. Good website design involves rapidly serving data to your visitors. Each image takes three minutes to load, so no one can move around.
So, how can you limit the loading time to something reasonable? Selecting the right host for your page can make all the difference. Short on time? Go with an easy to use website builder that prioritizes load speed.
Next, make sure that you limit large items to your website design. The number of images or videos you display (especially at high resolution) can have a huge impact on how long it takes users to download that data for each user on your site.
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Call for example
When it comes to calling action examples on websites, there are literally millions to choose from, so we won’t overwhelm you with too much.
Instead we will provide what we think are some of the most strategic and effective calls to be found in web design.
There is much to learn from these examples and hopefully we can shed light on why there is such a huge call to action.
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Add social proof
If you shop like most people when you are on Amazon, you are likely headed for products that mostly have four-five star reviews from people who have written their experiences with a product.
Looking at these reviews, we gain confidence in the product that it will do what it promises and we need to do it, which, in turn, pushes us to buy it.
The same effect applies to your product or service and website. If users see impressive testimonials from real people, the study shows that there are 58% more chances to buy your product.
But how should your testimonials look visually so that they can effectively build that trust with their users when they see them?
Well, there are some strategies you can take. But first, you need to think about what format of testimonials you need, text or video. Historically, video testimonials have been found to be the best. This is because the medium naturally keeps your user attention for a long time and also creates a strong human connection capable of hearing voices and seeing the faces of real people.
You also have the option of text testimonials, however, when designed and properly incorporated, will still help build trust with your users.
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Access is the key
Just as access is important in the workplace, it is also important online.
Ask the designers of your website whether your website is accessible to people with disabilities and the impaired. There are many (very easy) ways to do this, requiring a few lines of code repeatedly, which are added to your page,
An easily accessible site with clear content is not only helpful for the handicapped, but it also helps give your small business a high position on Google. Google – and other search engines – use reach as a ranking factor when deciding how high it is to show your site in results. So make sure to improve it!
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Use the right stock images
We always recommend using basic photography on your website, but if that is not an option, there are techniques that you can use to help you choose the right type of stock photo.
While stock photos save you the time to create your own imagery, many websites have imagery that comes in cliche. You will also find many other websites that can show the same imagery, which certainly do not help for your credibility.
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keep it simple
You want users to love your content. But you need to avoid drowning them in too much material. Part of how to design a website is to know what to show to visitors. Take note of at least one approach and give them one detail at a time. Sell them a book series, not a book. Pay attention to each item separately, and allow visitors to find and discover it on their own. They will be more busy, and therefore more likely to make decisions.
The simpler your site is, the better it performs. Complexity is scary!
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Hosted navigation
When designing your website, navigation is the key. It is essentially a map that displays the main locations that users can see. This is how users can easily dive into areas such as your services, products, blogs and more.
There is nothing worse than a site with a cluttered or confusing navigation interface. Poor design practices such as over stuffing your navigation, using obscure or confusing hypertext, and lack or organization can make it difficult for your visitors to get where they want to go.
If users do not find what they are looking for, they have no reason to stay on your site. Instead, they will certainly jump in and find a competitor that provides a better user experience.
When improving the navigation of your website, it is important to ensure that your visitors can easily find exactly what they are looking for. This will include streamlined content, navigation hierarchies and responsive design, so the experience on mobile does not change much.
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Get a memorable domain
In the online business world, your domain name is your business name. For this reason, it is important that you buy a domain that is unique and memorable.
When purchasing your domain name, try to buy a name that is short and easy to remember. Likewise, always try and get a .com version of your name. If a .com TLD is not available and is being used by the seller of a similar product, it may be wise to think of a different name.
Note: Some CMS providers offer free subdomain addresses, however, it is advisable to avoid this as they may make your brand cheaper.
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Display Customer Testimonials
Testimonials are one of the most effective ways to inspire trust with potential customers. Testimonials provide third-party recognition that your product / service is reliable and that you are a respected company.
Bringing customer testimonials and reviews to your small business website, even if you only have a handful, does not minimize this effect. Place them prominently in the pages of your site, especially around your products.
Also: Instead of publishing general recommendations, consider using an expert review website such as Trust Pilot to increase your review credibility.
Pro Tips:
Make sure you are choosing the best font size for your content. Do not create text that is too small for people to read, and conversely do not create text that is unusually large.
Creating a website can take time and can sometimes be frustrating. But with the right website, your business can succeed. Observing the above tips, even those that seem trivial, can help give you the upper hand, especially in a crowded market. Follow these Essential Tips for Improving your web design.
We always keep these essential tips in mind and create your website more and more attractive. We 1weblab are known as the best website design company in Delhi.
Know your business goals and take the right steps. Create something unique and take your business success to greater heights. Good luck!