Having a digital marketing strategy framework helps your brand find a scalable path to success. Since all the components of your digital marketing strategy are structured and directed to run smoothly like clockwork, it ensures more consistent results in this non-linear and disruptive digital world.
But before we delve deeper into the discussion of frameworks and how you can make yourself a proficient one, it is important to first establish why it is important to have one in your digital marketing.
What is SaaS Marketing?
At face value, a SaaS (software as a service) marketing strategy doesn’t look like it should be any different from a regular marketing strategy. You have a product, you promote and market it, and then hopefully you sell it to a lot of customers.
But SaaS products are not like other products. For one, you can’t hold SaaS products in your hands; He has no physical presence. That’s why you need a different strategy for selling SaaS products. This is where SaaS marketing enters the picture.
The SaaS marketing strategy focuses on selling SaaS products in (mostly) the digital space, with a focus on digital channels and content marketing.
Characteristics of a SaaS application:-
Some of the key features of the SaaS application are as follows,
- The software architecture serves multiple clients in a single deployment and is known as the “multi tenant model”.
- Applications can be easily customized to suit the business needs of the users
- Since SaaS applications are shared by multiple users,
- it will be highly available worldwide for managing privileges, monitoring data usage, and also ensuring that the same information is viewed by everyone at the same time.
- Pricing doesn’t include complexity. Applications are available at subscription-based pricing,
- Allowing users to purchase or discontinue applications as and when required
Ensures safeguarding of data/business information from unauthorized access with the help of external key management framework - Allows to limit the number of transactions by enabling “Rating Limiting/QoS” for better user base
Digital marketing help to promote web application (SaaS) framework are as follows:
1. Employment Content Marketing
Content marketing is very essential and is being used by businesses all over the world to build their brand, attract visitors and generate leads.
2. SE Ranking
Search Engine Optimization (SEO) is a very important part of your marketing strategy, so finding a platform that will help you do all your SEO projects is vital. There are so many marketing tools and platforms to choose from.
I recommend SE Ranking SEO software as it provides complete set of tools for any business size and model along with some additional features like page change monitoring which is unique yet very important.
3.Search Engine Optimization
To increase traffic to your site, SEO requires evaluating the entire website and optimizing it for relevant or high-ranking keywords. Implementing comprehensive SEO strategies along with content marketing helps drive organic traffic by increasing your website’s online visibility.
4. Paid Search or PPC
PPC is a paid marketing strategy that helps you get instant traffic to your SaaS website. Here, you get to try out different forms of ad copy and analyze the ones that work best for your brand.
5. Refer and Earn Strategy
Referral marketing appears to be an effective and digitized word of mouth advertising. Run a loyalty program that rewards your customers for their referrals or encourages them to refer your products/services to others. This is an effective marketing strategy because it brings in qualified leads, new potential customers and works well when it comes to retaining your customers.
6. Don’t Hesitate About Pricing
Some SaaS organizations make it hard for site guests to perceive how much their administration costs. However, this can hinder customer acquisition, as the lack of transparent pricing can be frustrating. Think about that when you’re looking to buy something on a site. What would be your reaction if you can’t see that.
7. Free Product Trails to Attract Your Customers
It’s hard to find a SaaS business that offers a free trial of its products/services. This is an efficient strategy for customer acquisition and will encourage visitors to sign-up and start using freemium products/services. Offering a free trial will help users understand your product better, and it’s also an easy way for them to continue with the paid plan.
8. Make Signing Up Easy
Speaking of signing up, doing so should be as quick and easy as possible. You’ve run great marketing campaigns, and drawn people to your site. You have made sure that your website sells your service and makes it attractive. It convinces a potential customer to sign up. From there, you want to have the least amount of constraints.
In the Final Analysis:-
Are you ready to give it a try?
Mentioned above are some functional steps along with some real time examples that can help you achieve that in your SaaS business. Either try to implement all the marketing strategies in your website or choose the most necessary/suitable one which can help in diversifying your business values globally.
Confused about where to start?
Contact Us Today – 1weblab, Best Digital Marketing Company in Delhi.