You have chosen a great product and designed your store. Now, all you have to do is figure out how to bring traffic to your website so that sales roll in. 11 Proven Ways to Drive Traffic to Your Website to boost Organic Traffic.
From social media to nontraditional marketing hacks, this article will help you learn exactly how to increase website traffic to your store. You will also hear what experts do to increase traffic to their websites. And we’ll throw some website traffic checker tools for you to know how much traffic you’re getting and where you are from.
What is website traffic?
Website traffic tells you how many users visit your website. Analytics tools will often tell you both the number of page views and the number of unique page views. Page views are the total number of people visiting your site at any given time, while unique page views tell you how many people visited your site – some multiple times and some only once.
The idea is that the more website traffic you get, the more opportunities you have to convert users.
But you often see that conversion rates are lower with more traffic. This may be because traffic is not targeted – although more people are coming to your site, they may not be highly qualified leads to buy your product.
11 Proven Ways to Drive Traffic to Your Website to boost Organic Traffic:
1. Optimize your website for search
When you are getting started, focus on finding keywords that represent your niche to base your blog content and store pages. Typically, you choose to focus on one or two main keywords per web page. You can use SEO tools like keywords everywhere to help you find relevant keywords.
In the beginning, focus on keywords that have a search volume of less than 10,000. After a few months of creating blog content and optimizing product pages, you can focus on going after high volume keywords.
The trick to getting website traffic is to first build a strong foundation of relevant keywords. Be sure to take advantage of the blog on your online store as it can have the most impact on driving organic traffic to your website.
2. Put user intent on top
User intent means the user’s purpose behind a search.
If your content does not fulfill it, Google will rank you. In other words, we can say that if your content is not providing them what they are looking for, it will create a bad user experience. And Google has many algorithms to detect poor user experience and once it does, it will make your page crawl.
Therefore, user intent should be your top priority when updating old content or generating new ones.
Tips to satisfy the user
- Before creating or updating a piece of content, think about what kind of audience it will read. Get into the shoes of those readers and write the content accordingly.
- Popularly there are 3 types of content, 1) navigational, 2) informative, 3) transactional.
- Make it clear what kind of content you are preparing before you start writing.
- Create a content marketing strategy based on your audience and niche to produce relevant content.
- Stick to the topic or link that leads users to your page. For example, if they discovered “turmoil tips”, explain what it is. Do not start selling your up siding app there.
3. Write guest posts
Guest blogging is a tactic where you write for other blogs. In return, the editor / site owner will usually allow you to link back to your site.
Benefits include:
- More referral traffic;
- More back-links (which correlate with rankings);
- Increase brand awareness
The biggest challenge with guest blogging is to find blogs that are ready to accept your guest posts.
To circumvent the issue, most SEOs use Google search operators to find sites that are “write for us” or “contributor” pages.
Write for us google
The problem? It is tedious and time consuming. Also, if all follow the same process, then everyone gets equal opportunities. As a result, editors of these sites often receive more pitches than they can handle and therefore ignore many of them.
How can you solve this problem? Do not limit yourself to only sites with a “write for us” page. Most sites are willing to accept guest posts, even if they do not advertise for it.
4. Email list creation
Using your current customers and readers is the perfect way to boost traffic. When you post a new blog or content offer, you can present it to your customers / followers to boost instant traffic. With websites that write powerful content, having repeat readership is beneficial for conversions, traffic goals, and lead generation.
- Content offering (see # 23 for more information): issue dated content for visitors that they need to provide an email address to receive. Include CTAs for your content on your site.
- Easy-access newsletter sign-up: On your site, include a sign-up form about your page from your homepage. If a visitor had an amazing experience on your website, they may want to sign up for a newspaper. Make it a convenient process.
- Social Media: Promoting your email newsletter on social media, whether through a contest / giveaway or a post, is a great way to convert your current followers into subscribers.
5. Video content production
Consumers demand more videos from brands.
This is why 87% of marketers generate online video content. Video also increases by 157% organic search traffic. Also, 47% of consumers act immediately after watching a video ad.
Give people what they need. Your business should also have a YouTube channel, and you should add new videos regularly. You do not need to spend a fortune to create video content. Creating and editing your videos in-house is convenient. People would rather watch videos about a product than read about it. This is the most important reason that marketers say that video content helped them to increase website traffic.
Summary
There are many ways to drive traffic to your online store, from social media to in-person marketing and everything in between. The most effective approach depends on your brand and your customers – and you will only learn through trial and error (plus a bit of customization).
Contact us for more traffic to your online store at 1weblab, SEO Company in Delhi Laxmi Nagar, India.