Are you looking for new ideas to enhance your content marketing strategy? Do you think your digital marketing strategy has been stable for some time? B est Tools to create an effective content marketing strategy.

Technology has influenced all areas of our lives, including writing and content marketing.

So, how is technology really disrupting content marketing? Let’s see!

Technology vs creativity
Creativity and technique have long had a love-hate relationship. Ever since we are surrounded by smart gadgets that give us the answer to any question in a heartbeat, we have been thinking, “Is this bad for the mind or a good thing?”

Our attention span is getting slower and our thirst for knowledge is decreasing (as many studies confirm).

But there are many bright sides to advancing technology, including accessibility (ie making it possible for everyone to make tools), anonymity (and therefore free idea sharing), and free access to information.

When it comes to creative activities like writing and content marketing, technology has come a long way. It began with the “Content Recycling” tool: the tool for “spin” content to create unique copies to be re-used on multiple sites. Unfortunately, using “tools” to create such content has drowned in practice for a long time.

Tools to create an effective content marketing strategy are as follows:

• Empower your message with artificial intelligence-

Simply put, AI (short for Artificial Intelligence) means “teaching” a machine to think and – more importantly – feedback (such as feedback, record, etc.) as humans would. It is a rapidly growing branch in computer science affecting all areas of our lives, including – content marketing.

There are already many examples of artificial intelligence in our everyday lives:

Facebook Messenger can be set up to send automated responses from your brand to your Facebook followers
LinkedIn suggests introductions based on your previous professional interactions (connections, comments, and companies).
Gmail provides a user to compose entire messages based on personal typing habits and previous emails.
Another widely discussed example of AI in action is chat-bot technology that is able to meaningfully help and direct your customers while your team is offline.

No wonder Artificial Intelligence found a lot of applications in content marketing: it can empower an author with data, as well as improve their productivity. Obviously, AI can also help you create an effective ad copy.

• Market

Marketo is a great tool for enterprise systems. The company has a solid history of lead management so this is the main focus of their tool. You can use this user-friendly cloud-based lead for management and nurturing, as you target and attract the right customers. These people offer a free trial in the beginning so that you can see if it is right for you

•  Hub-spot

HubSpot is a reputable tool and a great blog to follow that you want to learn all about content marketing. Typically, they are focused on inbound marketing, so they are especially great for small businesses, which will help them build a solid content marketing strategy. It is a great tool to help with everything from content curation to optimization and social scheduling and email automation systems.

•  Birdsong Analytics

Birdsong analytics allows businesses to have a sneak peek into what their competitors are doing in terms of marketing their traffic such as what time of day they are uploading content and how users are interacting. Their analytics tools are spot-on for businesses of all sizes and their customer service is also at the top.

• Outline: Mindmup

With a topic in mind, it is important to know where your article is before you actually start writing. Otherwise, a mess of what you think are interesting ideas that are not really connected may end up with a mess. Mindmup’s brainstorm tool allows you to create a visual mind map of your thoughts using text bubbles, links, and images so that you (and your audience) never feel the stress of cluttered thoughts.

• Visual Content Development: Adobe Spark

With the rise of visual storytelling, it is becoming more important than ever to promote its content with graphics and images. Thankfully, you don’t have to be a graphic design pro to incorporate visual elements into your content. Adobe Spark allows users to generate graphics for animated videos, social media posts and website pages with just a few clicks.

•  Title Writing: Title Analyst of Co Schedule

If you put the work into creating high-quality content, then you need to make sure that its title is high-quality. An analysis of over 4 million pieces of content in “The State of Digital Media” provides insight into the details of what makes a good title; Make sure you’re constantly making those effective headlines with Co Schedule’s Headline Analyzer. This tool from Co Schedule, the company I’ve worked with, scores your title based on overall word balance, length, expressions and keywords. Also, it provides a Google search preview and email subject line preview so that you can know how your content will appear to readers.

• Social Media Management: Buffer

Content delivery is important to maximize the reach and impact of your efforts. With a social distribution plan in place, tools like Buffer can help you execute. Buffer’s social media scheduler is the right platform to manage all your social media accounts on one platform. Whether you are posting on LinkedIn, Facebook, Twitter or Instagram, you can queue up all your posts ahead of time.

Content marketing takes a lot of effort, energy and resources to do well. With the help of these tools, you and your team will be on your way to executing a solid plan to engage the audience and build impact – without spending extra money from your budget.

• Get feedback

Get-response focus on automation to help trigger information about events based on other tasks. It is an extremely useful tool for those who have a lot of email marketing activities. Their devices break many areas including landing pages, auto responds and even a full suite of enterprise and CRM management solutions.

The conclusion-

Our lives are being defined and refined by a rapidly evolving technology that has only been catalyzed by the global epidemic. As more and more businesses are undergoing digital transformation, the digital space is becoming even more competitive.

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