On average, Facebook is home to 3 billion daily active users – from CEO’s to students to companies. And while the community is clearly there, it is not always easy to connect with them from a marketing standpoint.Does Facebook Advertising Work? That Actually work (and why)

For brands, posting on Facebook alone is not enough, especially for people who are just getting started.

Sure, you can throw money at your efforts to drive people to your Facebook page and send them to your website, but it only works when you’re smart about it.

One way to get the most out of your Facebook advertising strategy is to create customized Facebook ads targeted to the right audience. Customized ads can help you spend your PPC budget wisely and see a positive return on your investment.

 

Does Facebook Advertising Work? That Actually work (and why) are as follows:

1. Use vertical video:

Use a vertical or square aspect ratio. Most people keep their phones vertical, so you will cover their screens more.

2. Avoid text on images:

If you can, use the text / title / link description box instead. If you have to use text on your image, try a smaller font and fewer words to reduce the ratio of image to text. Our text overlay tool can help you get your ad approved. Learn more about text on images.

3. Short Text:

People scan quickly on Facebook and Instagram. In research conducted by the Mobile Marketing Association, it took people two to three seconds to see and cognitively identify desktop ads, compared to 0.4 seconds on mobile. To get your message across, keep your text short, clear and concise.

4. Add multiple images using the carousel format:

Carousel allows you to show multiple images for scrolling people at the same cost. If you have a lot of product or brand pictures then this is a great opportunity. Get Carousel Tips.

5. Add movement:

Advertisements with movement stand out in the news feed. When you create a Stories ad, you can use free templates that automatically animate your ad. You can also edit colors, images and fonts. You can also try these free apps:

• Hyper laps – Make Time Lapse Videos
• Boomerang – Loop Video
• Legend – conscious text
• Video Shop – Edit Video
• Adobe Photoshop Express – Edit Photos
• Adobe Spark – Create videos from templates with text, images, photos and narration

6. Use Call to Action:

A series of call-to-action (CTA) buttons are available for Facebook and Instagram ads. These buttons attract attention and encourage people to engage with your ad. Use the available CTA buttons for different advertising purposes and formats, depending on what people want to do when you see your ad. See what action your audience needs to take.

7. This is the scene:

Visual content is not only treated more favorably in Facebook algorithms, but it is more likely to be shared and remembered than written content. Lessons for Facebook Marketers? No matter what type of advertisement you create, there is a need to make your image visually appealing.

8. It is not text-heavy:

If you’re running Facebook ads with photos, make sure the text content covers less than 20% of the image. Otherwise, your ad will fail to show. Consider using a text overlay tool to check the ratio before setting your ads live.

9. It is relevant:

Relevance is critical to success when using Facebook advertising. Remember, when you see or click someone on your ad (depending on the settings you use) you are spending money. If you are showing ads that are not relevant to your target audience, then you are wasting your time and money and probably will not see success with any type of advertisement.

Types of Facebook ads:

• Collection

If you are releasing a lot of products at once, archive ads can be something you can see, especially at the end of a campaign that is of great interest. This is because collection ads lead interested buyers from searching for your product to shopping in a systematic way.

Collection advertisements, much like an online store, are the primary image of the product as well as four images through which customers can tap. If they decide to make a purchase, they can do so without leaving the platform.

• Slide show ad

Slideshow ads provide an easy way to create short video ads from a collection of still photos, text, or existing video clips. If you do not have your own images, you can choose stock photos directly from Ad Manager.

• Video advertising

When it comes to finding the right platform to promote your video, Facebook is a reliable option.In fact, earlier in the year it was announced that Facebook watched over 100 million hours of video daily!And did you know that 85% of users on Facebook watch videos with sound off?

Video ads allow you to showcase product features, attract people with sound and speed, make a connection and drive people toward sales.

They are also great for raising brand awareness and reclaiming their ideal people.

Then depending on how long someone watches your video, you can republish them based on how long they watch the video.

• Re-targeting Advertising

An advertisement republished advertisement promotes an advertisement for a specific list of previously identified people. Have you ever seen advertisements all over the internet after visiting a certain website? Then you have seen a re-advertisement advertisement.

Facebook has the same capability. An advertiser can advertise a list of leads or customers by uploading a list of email addresses, which already has to create a custom audience. A good re-targeting advertisement acknowledges that the brand knows that you are already interested in its product. (Because, let’s face it. Re-targeting can be a bit scary.)

Do Facebook Ads Work? Our final decision

Now you know the answer to “Facebook ads work”? Yes, and there is absolutely no doubt about it.If your campaigns are not performing yet, then say that your advertising spend is not getting as much as you want.

It is time to go back to the whiteboard and revisit their advertising strategy.

Find out right from your objectives what approach you are aiming for – dig deeper into understanding the psychology of your target customer.

But as a rule of thumb, try to keep your ads simple.

Be consistent in your message and make it easy to convert. There is a long conversion process.

More likely, people move away from Facebook and your landing page.

Last but not least, remember to stay as creative as possible.

Because monotony produces boredom. Boredom kills conversions. And this is not what you want. No one wants that

If you are interested in having someone manage your Facebook advertising campaign for your business.

Please contact us 1Weblab, Digital Marketing Company in Delhi NCR, India