What steps have you taken on your website to increase credibility and build trust with your visitors and prospective customers? The credibility of your website affects whether a visitor takes the next step or contacts you, makes a purchase, or does they leave your website and move on to the next one.Here are the Best Four ways to build website credibility for Small Business Websites
According to a Stanford study on web reliability, reliability is “perceived trustworthiness + perceived expertise”.
So if reliability is so important, what can you do to positively affect the credibility of your organization on your small business website? The truth is that I have no idea. Okay, I have some ideas, but as each business is different, so too will each plan to build credibility for your organization. And, as I don’t know your organization, as I do, I also can’t make a credibility plan that fits your business perfectly – at least not until I get to know your organization and your behavior. Does not know much about So, as you read through the rest of this article, use it as a starting point for your organization’s credibility plan or do something to get your creative juices flowing. In addition, here are four (4) key components to build credibility on your home page and on your entire website.
Four ways to build website credibility for Small Business Websites are as a follows:
1.Have a Professional Looking Site:
Your website is the new yellow pages for your business – this will be the first place for any prospect when they want to know more about your organization and what you do. With that, you don’t want them to come to your homepage and immediately have a bad experience (and your company’s opinion). What if your site is outdated, outdated or poorly designed – even if your site has good content.
If your site looks unprofessional or unorganized, a prospect may never take the step of browsing your site for specific content. If you have a high home page bounce rate, this may be the reason. Think about the last time you went shopping in a new mall for the first time. You walk around and stick your head in some shops to see if they quickly interest you. If they don’t grab your attention quickly, you don’t go in and browse – instead you go to the next storefront. Same thing with your website – make a positive impression in the first five to ten seconds, or the user will move on to other options.
Now days you need to make that positive impression regardless of the device (desktop, tablet, phone, etc.) that your audience is using. If you do not have a responsive web design or mobile friendly site, chances are that the smart phone web audience will not have a positive experience.
2. Make your contact information highly visible:
Do not hide your phone number if you want to call your customers. If your business is unable to support phone calls, do not list your number. Instead, implement an easy to use “contact” form. Your physical address should be listed on your site. The best place to list your address is in the footer area of each of your web pages.
If you are a home-based business and you do not feel comfortable listing your address, get a PO Box. This is a cheap solution. Real businesses have real addresses.
Contact information is:
- Phone number in the header area of each web page.
- Your fax number. This is true Some businesses still use fax.
- Physical address in the footer area of each web page.
- Contact Form – Do not list your email usage forms.
- Your Twitter, Facebook and LinkedIn page.
3. Strong leadership through social media:
The third way to build web credibility is directly related to the strong content discussed above.
A strong social media presence can reinforce the positive impression your website provides, while allowing you to take advantage of that engaging content across multiple channels that encourage sharing and that will drive more eyes to your site .
Nowadays, you may have some people who start their search through different social media channels such as Twitter, Facebook, Linked In, Google+, or even Pinterest or Instagram if you have visual content .
Having a strong presence on these sites will bring visitors to your website, but will also provide another level of comfort to prospects who use that particular marketing marketing site. Reviews through sites such as Google+, Facebook, Yelp, or Citysearch can also increase credibility and help conversions, especially in some industries (restaurants, service businesses, etc.) where reviews are prevalent.
With that said, most small organizations do not have the resources to keep a positive presence on all the sites that I have mentioned. I recommend starting small and one or two social sites soon, rather than trying to manage too much.
Remember, not having a bad impression site on a social media site can be very bad, and will hurt your credibility.
4. Provide testimonials
Ask for testimonials, and then post them on your site. You can never have too many testimonials. Include them on your home page, on your checkout page, on your “About” page. Or any other page. Be proactive and ask for a testimonial or help your customers on an issue after completing a sale. To make it easy for them, include specific questions, such as “Would you recommend us to your friends?” Or “What did you like most about working with our company?” The key is to make it easy. Three or four questions will give you enough feedback. If a customer leaves a voicemail testimonial, post the audio file on their site. Invite experts to comment on your site. Getting an expert in your field to provide a positive comment about your company can give a huge boost to your credibility. Video testimonials are also great.
Whether you are designing a new website or just updating your current site, you should spend some time developing a content strategy that focuses on building credibility for your website and your overall business. If you need help developing your social media or content strategy, contact a website design company in Delhi Laxmi Nagar, India.