Several key components must be in place to meet your inbound marketing objectives, including compelling CTAs as well as effective landing pages. Without gating your resources with a landing page, your chances of converting strangers to your website are slim. If you do not see any, then you cannot succeed in converting your landing page. If you are looking for a way to drive traffic to landing pages, then you are in the right place.What is a Landing Page? How to Drive Traffic & Sales With Landing Pages follow these tips and tricks.
So, you want to know What is a Landing Page? How to Drive Traffic & Sales With Landing Pages.
What is a landing page?
A landing page has only one function: to collect information from a visitor using a form. Every piece of information on the page should be there to encourage visitors to fill out the form. You may have several pages on your website to collect information, but unless there is another function on that page, it is not considered a landing page. An effective landing page will present information about a proposal and guide the form to the visitor to take action.
Why are landing pages important?
Landing pages are essential because they give each of your content space to live, making it easier to funnel visitors more effectively. For example, suppose you provide a free e-book about various types of decking materials and you also offer a free consultation for deck refining. Having a separate landing page for each offer will allow you to give readers of a blog post an article about maintaining a cedar deck for free consultation and the benefits of composite decking on your eBook on content. This type of funnel divides visitors into different parts of the buyer’s journey, and makes them more likely to proceed with the offer they make as it relates better to the original content.
The most effective landing pages will also eliminate distractions from the page so the visitor can focus on the offer and the form. By removing menu options, unnecessary information, sidebars and other distractions, the visitor is more likely to fill the form because there is nothing else to do on the page.
Driving traffic to your landing page
Now you have a bunch of landing pages waiting to fulfill their leadership-borne fortunes. How do you get people to meet them? Here are ten-and-true techniques.
1. Call to action on your homepage
Instead of putting a form on an already busy homepage, a call to action that points to one of your best offers can quickly correct new visitors to the target.
2. Call to action on your blog
Your blog posts are likely to rank pages in search results and content that is being shared spontaneously through social media. A call to action that indicates a relevant proposal should be on every single blog post. If you have smart content on your site, you may be able to make personalized calls to action that depend on who lives on your blog and who the actual visitor is. Content personalization can be a tremendous way to increase traffic from your main site to your landing pages.
3. Call to action on popular pages
Whether it is an article, a blog post or an information page on your website, these pages are already getting a lot of hits. Do a double duty by calling them to act on a relevant offer and turning some of those visitors into qualified leads.
4. Email Marketing
If you are sending emails to current leads, make sure you are sending clicks of email messages to the targeted landing page and not to your home page. These leads are already qualified and do not require much persuasion to replace them. You can also send blog posts (with action-related calls) that specifically target a person, making them more likely to click.
5. Use paid search marketing
Paid search marketing is a branch of marketing that relies on partners and search engine sponsors to spread your ads. If you use search engines, you will pay to see your ads for specific keywords at the top of search results pages. If you choose to partner with a site, you will have to pay them to host your advertisement for a limited time period. Sometimes, websites use the pay-per-click model i.e. whenever a lead or customer clicks your ad on that site, they make money. It is also known as pay-per-click or PPC advertising.
Create a suitable PPC landing page to take full advantage of this referral traffic. We talked about PPC in Chapter 2 and Chapter 3 of this guide.
6. Write guest blog
Guest blogging is a great way to get a new set of eyes on your company’s content. To start a guest blogging arrangement, access the many marketing blogs you have read. Give them pitches on some topics that you can write for them. Once someone has agreed to post your content on your site, return the favor and offer them to write a guest post on your site.
These posts should not be too sales-y. Instead, you want to inform and educate this new audience in the same way that you were writing content for your audience. You want to research the interests of the guest blogger’s audience so that you can write them this way.
7. Social Media Sharing
Share your proposal by sending a link to the landing page with a targeted message to all your friends, fans and followers. If the offer is a good one, you will probably get some shares from your audience which will help increase your reach even more. While it can be tempting to post to social media networks every time, take the time to find out which offers are most applicable to a certain platform’s audience, which can actually increase engagement and leads. To use a figurative example, an e-mail of beautiful backyard design plans might do well on Pinterest while the nuts and bolts of the installation might be more suited to Facebook.
8. Thank you page
If someone has already completed an offer, make sure to have a Thank You page to suggest at least one other related proposal that someone will be interested in. These are not necessarily landing pages. Connecting with informative blog posts that align with the visitor’s personality can keep them engaged and keep their brand in mind while nurturing the relationship. You can also do this with a follow-up email.
9. Guest Blogging
Getting the word out about your offer can be as easy as posting a guest on another blog that your target customers will be reading. When you don’t want to do a full post about your offer – which would be just another boring ad – a call to action for a craftsman action will send a new batch of things your site might not have found.
10. Make a great call to action
Taking full advantage of the call to action on your blog, email, and social media – is critical to driving traffic to your landing pages, and as part of an inbound marketing strategy. However, unless these calls to action are compelling in their content and design, your results will be less than stellar. Be sure to continue with everything from your headlines to the color of your buttons and find out what really works for your audience.
Types of Landing Pages
You’ll see many differences based on the nuances of the business, but there are actually two compelling landing pages (defined by their goals):
Comparison of Lead Generation Landing Pages and Click through Landing Pages:
Lead Generation Landing Pages: Also called “lead genes” or “lead capture” pages, they use these as a call to action. This form almost always collects lead data, such as visitors’ names and email addresses. B2B marketers and companies selling high-ticket items use this type of landing page to create a list of potential customers. They sometimes offer something free, like an book or webinar, in exchange for contact information. E-commerce brands can also use these pages for list-building or free shipping or to offer special deals.
Click through Landing Pages: Often used by e-commerce and SaaS (software-as-a-service) marketers, click-through pages go directly to sales or subscriptions. Typically, they have a simple button in the form of a call to action that sends the visitor a checkout flow (like the App Store) or completes the transaction.
Last Takeaways take this!
A clear understanding of what a landing page is, the types of pages you can use, and the characteristics of a high converting landing page.
Having one for your business will definitely help boost your sales, awareness and conversions, especially if you follow these tips and tricks that we shared.
But if you need help creating a landing page that will definitely give you the results you want, then we have you covered! Additionally, we also provide a variety of marketing solutions that you can use to grow your business. We are on the best digital marketing company in delhi.