If you are an e-commerce brand, you need some Digital Marketing Strategies for E-commerce for More Online Sales to get new customers as well as entice old customers to return to your store. With these proven eCommerce marketing strategies and tips, we are going to teach you how to bring traffic to your site, build relationships and trust with customers and get those lost sales back. Ready to grow your eCommerce business?
Here are some Tips Digital Marketing Strategies for E-commerce-for More Online Sales
Step 1: E commerce SEO Audit
The best eCommerce SEO strategy starts with an honest evaluation of where you currently stand in search results. Before starting a diet to step up in a big way, you need to understand that currently you have to decide where you want to go.
An eCommerce SEO audit examines how your site ranks for the most relevant search terms for your business. It identifies your “domain authority”, which sites like Google assess your credibility and expertise. It assesses the architecture of your site and if the search engine finds your site clunky or difficult to navigate.
The best audit will also include a competitive analysis and evaluate how they rank in the best position for the success of their business for these similar keywords.
There are great tools for performing an eCommerce SEO audit, such as Moz and SEMRush site audits.
Step 2: Overhaul Technical SEO
It is one thing to ensure that product pages are using the right phrases, but technical SEO for eCommerce websites is generally poorly understood. Common technical SEO issues include:
Slow down load time. Is your website performing poorly, causing some visitors to jump before it is fully loaded?
broken links. Did you forget to change the existing link when you renamed the previous URL? If search engines keep hitting dead ends, they will penalize your search rankings.
Duplicate Content. Whether it is duplicated tags, meta descriptions, or on-page content, search engines do not like to see it!
safety issue. Does your site have HTTPS pages that link to the HTTP ones? This is not one.
Fixing technical issues like these (and many others) will dramatically improve the SEO health of your site. Technical SEO is often overlooked for eCommerce, but no less important than any other.
Step 3: E Commerce Keyword Research
Your eCommerce SEO audit assessed how you were doing across all the keywords you were currently targeting… but about the ones you are not? Targeting new keywords and search terms is a great way to grow your audience with zero ad spend. To know which new phrases you should target, you need to do extensive e-commerce keyword research.
Step 4: Add video
Although video is not required for all products, if you have to show something, show it in action. Hub-spot reported that 81% of consumers say that video provides confidence in making purchases. If you can show how good your product slices and dice are, then people will understand what it does and why they need it.
Step 5: Optimize your site for search
Search engine optimization (SEO) is still an essential part of marketing and you want to make sure that your site and all your individual product pages are fully optimized for the exact keywords that your audience is searching for.
Keyword research can help with that. You can see our complete guide on how to do keyword research here.
See also for dialect differences. Are they searching for “timepiece” instead of “clock”? Make sure you are optimizing properly for those keywords, even if the general population is searching for them less overall.
Step 6: Include reviews on product pages
I cannot move beyond the importance of reviews. 84% of people trust online reviews as much as they trust their friends. This means that we either really trust the reviews or we are all really bad friends .
Step 7: Give customers helpful product descriptions
Provide product details to customers (and search engines)
If you are selling any type of clothing or accessory, provide a size guide. This will not only help customers but it will cut down on returns for your business. You may also want to include customer reviews or testimonials. Make sure you have a page dedicated to the most frequently asked questions. It can also be beneficial for your SEO if you write a quality statement that includes keywords. Brush up on what SEO is and how it works before you dive. Optimizing your details will help you advance in search rankings, which means more visibility for your business which can lead to more sales.
Step 8: Show shipping cost.
No one likes to go through the process of typing all their information on your site and all the way to the end to find that there is a huge cost of shipping. Stay ahead with customers. If you can, tell them how much they will pay at the beginning of your check out process. Or charge flat rate shipping if this is an option for your products.
In addition to being upfront about your shipping costs, give customers an idea of when their product will arrive or if there are any other shipping details they should be aware of.
Step 9:Humanize your brand
People trust that customers take a few steps to see the faces behind your brand. Send videos to showcase your products and testimonials and images of loyal customers. Communicate with customers, respond to tweets, reviews and comments. Monitor what customers are saying and don’t just respond to bad comments or reviews. Taking the time to send out for long periods of time, helpful responses will let your customers know that you care and that there are people behind your brand who are working hard to ensure that customers experience the best possible.
There are a lot of eCommerce marketing strategies here, but these are some of the most reliable and most effective for eCommerce businesses.
There are many options here. They range from free and immediate to those that will take months and thousands of dollars to implement. They are all meaningful and they can all work on their own.
That being said, your marketing plan should include a number of different personal strategies that use both inbound and outbound marketing to target your audience perfectly.
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